Winning a Webby award could be a really big thing for LiveJournal. Right now, LiveJournal is struggling to keep 2% of it's user base as paying customers. That's it, a measly 2%. Sounds pretty weak, doesn't it?
Well, despite how cool LiveJournal is, it's never had much in the way of media attention, or anything else. We just kind of get ignored, for the most part.
This is our chance to change that. This is how we can tell the world, "Wake up, you bastards! We're here!". All it takes is for you to spend 30 seconds voting for LiveJournal.
Now, normally I hate "web awards". They're stupid, cheesy, and almost always made up by some two bit dork with his 20 minute website. But, the Webby awards are actually different. They're kind of like the Academy Award for the web. They actually get real press attention, and businesses pay attention.
And in my time here, I've really come to think highly of LiveJournal. I think it's amazing that we can even come close to winning a Webby, considering we're a write in candidate, and the only way most people know to vote is word of mouth. The fact that we're even in the race is a testament to just how much we rock. ;-)